Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

July 21 2014


5 Reasons to Make Friends with Your Competitors

When I owned my coffeehouse (2001-2004) people frequently asked me if I hated Starbucks. I didn't. After all, Starbucks is responsible for re-introducing the culture of coffee in the United States and for establishing it in countries where the cafe culture never before existed. Starbucks put the romance into the coffee experience. Without those romantic notions consumers wouldn't have given a second look at my drive-thru, or stop by for a fireside chat over a delicious cuppa joe with their friends. Thank you Starbucks!

Still, the truth is that the coffee giant made it impossible for an independent coffee retailer like me to compete, so I didn't. Instead my business became what Starbucks is not. It too became a household name but for reasons far from its convenience and fast service.

Stop viewing your competition as the enemy and instead use it as the catalyst to brilliance. Instead of investing your precious energy into hating or envying your competitors use it to become the very best entrepreneur you can possibly be. Here's how.

Give your customers another reason to choose your brand.

I knew that my delicious, fair trade coffee wasn't enough to bring customers through the door so I gave more dimension to the consumer experience. I added open mic nights, brought in great bands, and did art shows and book signings. I even opened a private conference room to local businesses and organizations.

What can you offer in addition to your products or services? When you stand out from the competition by offering something of value that your competitors don't, you give your customers a better reason to choose your product or service. How can you help your customers go beyond a simple purchase and truly experience your brand?

Keep the price down to remain competitive.

When I purchased my coffeehouse I knew that I would have to bring down the cost of goods. It forced me to move outside of my comfort zone and negotiate with vendors. In many cases I found new suppliers, and I never stopped negotiating.

Don't get complacent about costs. Just because your suppliers have served you for years doesn't mean they can't do better. Also keep an eye out for new materials, parts, or products that will create a cost savings.

Innovate, innovate, innovate.

What sells today may not sell tomorrow. I've had too many entrepreneurs come to me for coaching because their once successful business became a cash drain.

Watch what your competition is doing to stay ahead and learn from their wins, as well as their failures. Don't get complacent! Don't get so caught up in the day-to-day operations that you neglect coming up with the next great idea. That's the mistake these entrepreneurs made and, sadly, it's often too late to breathe life back into the brand.

Upgrade your skills.

When you allocate all available cash and human energy to your business it's virtually impossible to invest in training and education for yourself. Keeping abreast of the latest technology and trends, and constantly honing your leadership skills will help you gain and maintain the competitive advantage.

Make a list of your weaknesses and make a plan to build upon the skills you need to overcome them. If you cannot acquire those skills yourself, then outsource or hire someone who can provide necessary skills to compete effectively.

Read more: 5 Reasons to Make Friends with Your Competitors

July 17 2014


Visa Checkout isn’t an online wallet — it’s an online credit card

SAN FRANCISCO  — Swiping a credit card is easy, and in its quest to make online payments just as easy, Visa announced today the release of a product called Visa Checkout.

It puts Visa plastic cards on the Internet through integration into merchants’ websites and mobile shopping apps. It’s similar to a prior Visa product, V.me, but we’ll get to that later.

The idea with Checkout is that if you want to do something like ordering from Pizza Hut online, you will be able to “check out” with Visa right from these merchants’ websites and apps. The credit-card company designed it to be simple and as quick as possible, only requiring a username and password to check out once you’ve registered.

People shop and pay for things all of the time, “but what they don’t want to spend their time doing is paying,” Visa senior vice president of digital solutions Sam Shrauger said at a press event.

“A lot of what was traditional e-commerce … is migrating either to the tablet environment or migrating to the small screen or the mobile phone,” he said.

It looks a lot like V.me, which Visa launched in late 2011 to compete with PayPal’s online payment tools. Checkout is a new incarnation of V.me, which the company said it learned a lot from, and is now replacing with the entirely re-engineered and redesigned Checkout. And just like V.me, Checkout lets customers store non-Visa cards as well, a bit as one does with PayPayl and other digital wallet-like products.

But Checkout is not a wallet, Shrauger said. It’s a digital representation of your Visa card, and the company even stressed how closely it’s worked to make even the branding feel like the classic Visa brand its customers are used to. When you check out online, a thumbnail of your Visa card shows up right next to the Visa Checkout button, for the express purpose of helping you feel comfortable.

“When you look at the real pain point for consumers … they don’t want a wallet,” Shrauger said. “They just want to pay and be done.”

This rings very true. A few months ago, during a small roundtable event American Express senior VP of digital partnerships and development Leslie Berland said that although American Express has experimented with mobile wallets, she has yet to find something that is not clunky and that’s “as easy as swiping.” American Express recently announced a partnership with ride-sharing company Uber that lets American Express cardholders using their card with Uber to earn extra points and even pay for rides with their points. This is exactly the sort of seamless and quick payment experience Visa is going for with Visa Checkout.

Competing financial services company MasterCard also recently launched its own product, MasterPass, on mobile to help MasterCard customers easily pay from within mobile apps.

Read more: Visa Checkout isn’t an online wallet — it’s an online credit card

July 15 2014


How to Pay Off an Ex-Spouse When Seeking a Mortgage

Stuck paying for a house that's no longer yours? Buying your spouse out of a property can be dicey, especially if both parties disagree with one another on the debt and equity objectives. So here are some ways to separate and pay off an ex-spouse when getting a mortgage.

Net Yet Divorced or Separated?: First, if you and your ex are still legally married, but are not yet legally separated or officially divorced, this can pose problems related to the scope of the desired split when separating property and liens (loans). If you're buying a home for yourself, your spouse would have to sign a quit claim deed releasing their interest in the property you are buying since you are still legally joined with that person. The key is that the spouse must consent to releasing their interest in the transaction.

Divorced & Still Tied to Another Property: Let's say you're trying to purchase a home, you are legally divorced and the previous property has been awarded to your ex-spouse in the divorce decree. However, for whatever reason your ex-spouse is not able to qualify for a new mortgage to refinance you off of it. Your credit report shows a mortgage that your name is tied to on a property you no longer own nor have responsibility for. In the eyes of the mortgage lender, because the liability (loan) is tied to the property and has not been paid off with your name associated with it, the liability is still considered to be joint.

The problem here is that your credit history and credit score are directly affected by your ex-spouse's sole ability to make timely mortgage payments on the joint credit account. The only way to remove the responsibility from you, beyond the divorce decree, is for the other party to sell the house or refinance the mortgage, and taking your name off the loan, thus omitting the liability from your debt-to-income ratio on your new purchase.

Refinancing to Buy Out the Ex-Spouse: Say both you and your spouse own a home together. Without the divorce degree and without a separation agreement, both parties collectively agree that one spouse will stay in the property and will buy out the other, who is vacating the property.

Consider the following scenario:
  • A couple bought a house a couple of years ago for $400,000.
  • The spouse leaving the property originally contributed $50,000 toward the down payment and wants their $50,000 contribution reimbursed.
  • The spouse who is staying refinances, cashing out $50,000, and takes out a new loan with a market interest rate and term to buy out the other party.
Assuming a divorce decree or legal separation agreement has not yet been established, the lender would require no additional further documentation, assuming both spouses currently reside at the property and are in agreement. Providing such documentation to the lender ahead of time can help answer any questions about this that may arise in the loan process.

Other things to consider:
  • If you are presently separated, in most loan scenarios, the lender will consider any joint debt as the marital union is still in effect, and this could spell trouble for qualifying purposes.
  • If you are in the process of a divorce, it is ideal to complete any mortgage-related activity after the divorce has been finalized.
  • If you're planning to divorce in the future (but the process hasn't yet begun), possibly completing the mortgage transaction/buyout before the divorce has taken place could be ideal as the transaction could be wrapped up sooner for both amicable parties.
  • Also, if you're divorced and trying to buy a home, a lender will want to know whose property is whose when itemizing all real estate owned. To do that, provide a copy of your previous divorce decree -- no matter how old it is -- including all pages, all schedules and the marital settlement agreement rider.

    Read more: How to Pay Off an Ex-Spouse When Seeking a Mortgage

July 11 2014


4 Types of Stretch Assignments You Should Turn Down

If you're like most professionals, you'll eventually reach a point in your career when you realize that you can't advance to the next level without being able to show that you have relevant experience — a lot of it.

One way to demonstrate that you have potential to grow beyond your current role is to take on "stretch" assignments. In 2003, Catalyst reported that a whopping 40% of women in corporate leadership positions said that seeking out difficult, highly visible assignments had been a very important advancement strategy. It makes sense: By volunteering for additional responsibilities, you can learn new skills, make your talents visible to your leaders, and demonstrate your readiness to step into a role that goes beyond the one you're currently in.

But despite all the benefits of volunteering for stretch assignments, there are times when the extra workload can actually work against you. In a recent coaching program, one participant told me, "A mentor told me that volunteering for stretch assignments will help improve my career. I took on three new projects, and now I'm not getting any sleep. Help!"

This woman's mentor had given her good advice, but it has to be applied within reason. We have to learn to put guardrails around accepting stretch assignments so that we don't get stretched too thin by them!

But how? How can you say "no" to stretch assignments without also saying "no" to furthering your career?

The key is to be highly selective. One common misstep that many high performers make is accepting too many low-visibility assignments that require them to work overtime without gaining the benefits of recognition and new skills that such assignments should bring. To avoid stretching yourself too thin for no visible career benefit, here is a checklist for when to diplomatically say "no" to extra assignments.

1. Assignments That Stretch You Too Thin

Before saying yes to a stretch assignment, do a risk assessment. Be brutally honest with yourself: Is there a risk you'll overreach, take on too much, and compromise your ability to fulfil your regular responsibilities well?

Start by weighing the obvious factors, such as whether this side project will suck time away from your core priorities and what trade-offs it might take in your personal life to accommodate extra hours at work.

For example, Andy, a technical project manager, had recently earned his MBA and was looking out for opportunities to build a reputation as a strategic thinker. When invited to take on a stretch assignment to combine numerous products into a single product line, he said, "I weighed the probability of being successful against the workload and lack of a cohesive business plan, and saw a no-win scenario." Ultimately, he declined to participate.

Don't ignore the possibility of unexpected emotional costs, either. Will saying yes to this assignment mean working with a leader who is known for burning people out? Will it require you to collaborate with co-workers who are notorious for slacking off in the face of a looming deadline?

Look for projects that stretch you without overwhelming you, so that you can deliver a consistently high quality of work. Focus on the quality of assignments, not quantity — and take them on at a cadence that allows you some recovery time between deadlines and deliverables.

2. Assignments That Don't Build Your Strengths

The best stretch assignments are those that require you to build business acumen, new technical skills, or leadership ability. Don't volunteer yourself for a project unless it has the potential to expand your skill set and lets you demonstrate your potential to go beyond the job you're currently in.

After turning down the first stretch assignment, Andy noticed that his business unit lacked a single point of contact for coordinating requests for new product development investments. Whereas the previous assignment would have used his existing project management skills, this one required him to develop new skills, such as strategic thinking and engaging stakeholders across the organization. He volunteered, shouldering an additional full-time workload for a month. "I built credibility as a strategic leader, which helped me land the higher-profile role that I'm in today," he said.

3. Assignments That Don't Meaningfully Expand Your Network

Stay away from projects that are all about work and have no relationship-building opportunities. Go after projects that allow you to build stronger working relationships and demonstrate your expertise to leaders, sponsors, potential mentors, and peers.

For example, say your company's annual charitable giving campaign is spearheaded by a leader you admire, who is responsible for an increasingly important business division in the company. Even though the campaign isn't directly job-related, taking a lead role in it can be a way to show that person that you are smart, energetic, and reliable — and to convey that you'd like to work for him or her one day. And the random collection of colleagues you'll meet and bond with? If you stay in touch, you can become each others' eyes and ears for what's going on in different departments.

Read more: 4 Types of Stretch Assignments You Should Turn Down

July 09 2014


Out in the Open: The Crusade to Bring More Women to Open Source

Recent reports from Facebook and Google confirmed what we’ve known all along: the giants of tech have a diversity problem. But in the world of open source, the problem is even worse. 

According to a survey conducted last year, only about 11 percent of open source contributors are women. Meanwhile, women account for 23 percent of all computer programmers and 39.5 percent of web developers, according to the Bureau of Labor Statistics.

This is particularly worrying when you consider that tech companies often prefer hiring developers who have open-source experience—a preference that is only growing stronger. That means increasing diversity in open source will be key to increasing diversity in the tech industry as a whole. One of the most important ways to do that is to lower the barriers of entry to open source. And for the past five years, the non-profit organization OpenHatch has tried to do just that.

OpenHatch organizes Open Source Comes to Campus, a series of events held across the country dedicated to helping students from a wide range of backgrounds learn about open source. It’s not specifically designed to encourage diversity in open source, but that’s often a side effect of just helping more people get involved. “We’ve done events at women’s-only schools, and we’re trying to do more events at schools with more diverse student bodies,” says OpenHatch program director Shauna Gordon-McKeon.

Open Source for Everyone

OpenHatch started in 2009 as a website dedicated to helping connect open-source newcomers to friendly projects in need of help. But there was a big problem with this approach: you needed to already know what open source is before you could even find the site. The website is still around and gets tons of use, Gordon-McKeon says, but the campus events bring in many people who have never heard of open source before. She says about one quarter of the participants in any given workshop have never heard of open source, and many don’t have any background in programming.

“I have a background as a science major,” she says. “So from the beginning of my time at the organization, we’ve done a significant amount of recruiting from other backgrounds.” At one event a contributor to a project called Open Source Shakespeare volunteered to help. “It’s a great example of why you don’t need to come from a computer science or science background to benefit from open source,” Gordon-McKeon says. “Our materials are designed for people who don’t have a programming background. The idea is that you learn more about open source, regardless of what your background is.”

July 07 2014


From Employee to Entrepreneur: How to Get Ready

Do you long for more independence or wealth? Maybe you should start your own business.

A successful business can open up opportunities, options and freedom like very few jobs can offer. Starting a business will take time and require you to re-examine your priorities. The only thing we all have the same amount of is hours in the day. High-income business owners use their 24-hour allotment differently than employees.

Small businesses are a huge factor in the growth of the U.S. economy. True, the recession hit wannabe entrepreneurs hard. According to the U.S. Small Business Administration, the rate of new start-ups went down 12 percent from 2007 to 2010.

Getting the Money

Most businesses are started with a large investment -- made with owner equity, borrowed funds or both -- in goods, space, equipment, labor, marketing and other factors.

When you think of borrowing money, banks of course come to mind. Find out what banks specialize in your type of business. Network with others in your industry and find out who is helping them with financing. To get a loan, be prepared with a business plan, personal financial statement, an explanation of your experience in this type of venture, additional collateral, relevant industry facts about growth rates and demand and other pertinent information.

Finance companies and venture capital firms might be a better fit. Be very wary of companies wanting large upfront fees to simply review your application. Files for many small business ventures can be reviewed and underwritten with very little upfront costs other than an appraisal.

The Unique Selling Proposition

The most important part of any business is getting many people interested in what you have to sell. One critical point is a "unique selling proposition" that can separate you from most of your alleged competition. Some famous examples are Domino's (DPZ) "Fresh, hot pizza delivered to your door in 30 minutes or less or it's free" and Subway's promotion of healthy subs with its Jared weight loss campaign.

A USP should quickly tell prospects what's in it for them, and it should be used in all of your marketing messages. The USP is not necessarily a slogan but could be a mission. One of mine is helping families all over the country create tax-free generational wealth. It is simple and to the point, and many prospects want to know more.

July 02 2014


Crowdfunding Challenges Most Startups Don't Expect

It seems that almost every day, there's another startup proudly announcing that it has reached its crowdfunding goal. With so many success stories out there, it's easy for other aspiring entrepreneurs to believe that sites like Kickstarter are their golden ticket to launching a business. But the reality is, crowdfunding isn't always as simple as it seems.

"New entrepreneurs often believe that crowdfunding their venture or project is an easy endeavor," said Sang Lee, founder and CEO of Return on Change. "However, it requires much groundwork as well as a strong support network to truly make it a success. As they say, there's no such thing as a free lunch."

Whether you're looking to raise a small amount of startup cash or acquire a larger sum through equity crowdfunding, there are a few challenges you might face during the process that you may not have expected. Four crowdfunding platform executives shared the four biggest challenges that entrepreneurs face during their campaigns.[Equity Crowdfunding: 3 Facts Entrepreneurs Should Know]

Choosing the right platform

While all crowdfunding platforms serve the same purpose — raising money online from multiple donors and sources — not all of them are created equal. Consumer-use platforms like Kickstarter or Indiegogo are great for raising smaller amounts of money, but equity crowdfunding portals are best for entrepreneurs looking for sums in the millions. If you're interested in the latter, it's important to do your research and find the platform that will meet your needs.

"For new entrepreneurs, the biggest challenge is accessing investors to fund the capital ventures," said Matthew McGrath, CEO of Optimize Capital Markets. "There is an enormous number of investors who are willing and seeking to invest in these startup companies. It's a matter of allocating the opportunity."

McGrath advised thorough and diligent research into the size of the crowdfunding marketplace, the types of investors who are active, which sectors the portal focuses on, etc. From there, you can make an educated decision about the right portal to use. Choosing the wrong one can result in a loss of time, money and value, he said.

Planning a realistic goal amount and time frame

Many entrepreneurs, especially those new to the crowdfunding scene, tend to think that they will be able successfully raise all the money they need and then some by the time their campaign ends. It's important to be realistic about time and money when it comes to planning your campaign.

"One challenge area is when to begin raising [money] and how much to target via the crowdfunding site," said Shereen Shermak, CEO and fund manager Launch Angels. "Entrepreneurs often don't have a rule of thumb of how long a runway to create."

Consider how much capital you would need to take your business to the next major proof points, Shermak said. This is the starting point for the magnitude of your crowdfunding campaign.

"Entrepreneurs often believe that the crowdfunding sites will take over the fundraising process," Shermak added. "They should instead be prepared to fundraise in parallel to the online raise. This will create momentum for the online raise."

Building interest

So you've got a great business idea, and all your friends and family think it's great, too. That means the donations will come pouring in once you launch your campaign, right? Not necessarily. Doing a lot of prep work before your campaign will help create and maintain interest in your project.

"Gauging interest for your investment opportunity or project is a critical part of the process before you start mass blasting via social media," Lee told Business News Daily. "This implies an allocation of time as well as resources both beforehand and during the campaign.  It's definitely a process that requires budgeting out the time and the manpower needed to have a successful fundraising campaign."

Lee noted that, even though people have told you that they would support the campaign, it gets lost in their email inbox. Without specific requests, it's difficult for people to actually pull the trigger on an investment or funding opportunity. Make sure to have personalized outreach to your first degree networks, and remember to ask for assistance in spreading the word when you ask for funding commitments, he said.  

Read more: Crowdfunding Challenges Most Startups Don't Expect

June 30 2014


Homebuying: 4 Must-Do's Before You Even Start Shopping

For home shoppers, looking at homes and imagining living there is the best part of the process. But like a child who must eat their vegetables before getting dessert, first-timehomebuyers have a lot of work to do before making a bid on a home they want.

Thanks to the Dodd-Frank Act that took effect this year -- requiring more proof from consumers that they can afford a home, along with helping to protect them against bad lending practices -- getting a home loan is more difficult than ever. Getting your financial house in order before buying a home is always a smart move, but tighter credit makes it almost a necessity.

The total number of purchase mortgages originated in 2012 is down 44 percent from 2001 levels, according to a recent report from the Urban Institute. A large portion of the drop -- as many as 1.2 million loans -- can be attributed to low credit availability, researchers found, disproportionately affecting African-American and Hispanic borrowers.

Getting a home loan with tighter credit restrictions in today's home loan market can be more difficult, but it's a lot easier if you're prepared financially. Here are four things home shoppers should do before attending every open house they can get to on a Saturday afternoon:

1. File your taxes. With tax filing day around the corner, this is a must because a lender will want to see your most recent tax returns to show your income, says Wendy Cutrufelli, sales and marketing administrator for the mortgage division of Bank of the West in San Francisco. Even if you owe taxes and are making a payment now, but are filing an extension with the IRS to file a return up to six months later, you'll need to show a lender alternative documents to show your income, Cutrufelli says. But ultimately, the bank will want a copy of your federal tax return.

2. Gather other financial documents. These include anything that can show your full income for the past two years, such as W-2s, old tax returns and tax forms such as a 1099 IRS form to show self-employed income. If your family owns a business together, you'll need a corporate tax return for two years, Cutrufelli says.

To get a "qualified" mortgage under the Dodd-Frank rules, you'll have to prove you can afford the home with enough assets and show an ability to repay the loan, along with mortgage insurance.

"In the current world, the more assets you can show, it's more helpful," Cutrufelli says.

A borrower's debt-to-income ratio can't exceed 43 percent, and they must have enough reserves for two months of mortgage payments and insurance. A firm bid for homeowner's insurance must also be in hand, she says.

"The last thing we want anybody to do is wipe out themselves to buy a home," Cutrufelli says of the importance of having two months of reserves after buying a home.

3. Check your credit report. Doing this six months to a year before buying a home is smart, partly to check your credit score and try to improve it. But the main purpose should be to check for errors and fix them, Cutrufelli says.

"Credit report errors do happen. It's important to repair those errors," she says.

For example, a credit agency may say you've missed a payment, but you can prove you weren't late. Errors can take 90 days to fix, Cutrufelli says. Get a free credit report at AnnualCreditReport.com.

June 26 2014


How Facebook employees use Facebook at work

Does knowing your colleague has three cats and likes to snowboard on weekends really boost productivity? Maybe it does. Here’s why.

When Mike Rognlien joined Facebook three years ago, about 1,700 people worked for the company. That number has more than tripled since then to almost 7,000 employees scattered across the globe, from Menlo Park to London to Sydney.

With such rapid growth, “we were concerned about maintaining the same entrepreneurial culture,” says Rognlien, Facebook’s chief of learning and development. (His official title: Builder of Awesome Managers.) “That hasn’t been a problem. But if people didn’t feel free to communicate openly, we couldn’t have done it.”

Facebook  FB 0.68%  has used its own site to preserve its original startup vibe in three ways, he says. First, “some employees are half a world away and only come to headquarters maybe once or twice a year. Working remotely can be very isolating. You start to feel you’re out there all by yourself.” Not at Facebook, he adds, where coworkers who may rarely lay eyes on each other “friend” each other to keep in touch, so “they feel like part of the team.”

Facebook also has groups on its site for almost every department so employees can instantly direct feedback or questions to “the people who can do something about it,” Roglien says. “It’s quick and efficient. There’s no wasting time trying to contact the right person for a solution to a problem”—just like in the old days, when the company had a far smaller staff.

But Roglien believes that the biggest way Facebook helps its employees hold on to its culture is also the most ineffable. “Everybody here is Facebook friends with everybody else,” says Rognlien. “We want people to be themselves and get to know each other as people, not just as coworkers.”

Why? “What people do on the weekends, where they come from, what they like, what they find funny—all of these things remove the barriers between colleagues and make it easier to communicate,” he contends. “The better you know someone, the better you can relate to them. It reduces friction at work.”

It’s no surprise, of course, that a Facebook executive has gulped the corporate Kool-Aid. What’s interesting, though, is that people at a few hundred other companies seem to agree with him.

Consider: In a survey of 2,698 full-time U.S. workers in a broad range of industries, more than two-thirds (77%) say they use social media, chiefly Facebook and LinkedIn, to “connect with colleagues at work”, and 61% say that has resulted in “new or better relationships”—even at companies where social media use is officially discouraged at the office.

That’s according to David Maxfield, vice president of research at training and development firm VitalSmarts, who conducted the poll. The same study also found that only one in four employers offers any formal training on how to use these sites productively. Few employers (only 11%) ban social media outright any more, however. That’s probably because, as Rognlien points out, such policies have lost their teeth, since smartphones and tablets mean “we all have a computer in our pocket now.”

Maxfield believes most businesses are missing a big opportunity by not teaching employees to make the most of their online connections. “Social media’s potential as a business tool remains untapped,” he says, adding, “It surprises me, because collaboration between knowledge workers in distant locations is so important these days.”

The main hurdle, he says, is that “managers fear that employees will spend work time on the sites, which companies still see as exclusively about people’s personal lives. But if we could break down this fear that letting people’s outside life ‘intrude’ into their work life is always bad, I think we’d discover a huge breakthrough in productivity.”

June 24 2014


4 Ways Disorganization Costs You a Mess of Expenses

Being disorganized can cause stress and hassles, but did you also know your scatterbrained ways could also cost you cold cash? Consider these four ways your lack of planning could cost you thousands of dollars:

1. Unnecessary Purchases

More than once, you've found yourself having to buy a replacement simply because you lost the first item.

You know you have some phone chargers, but who knows where any are. You just keeping buying new ones. You also know you had an awesome gift stashed away for your brother's birthday, one you snapped up three months ago because you knew he'd love it. You just can't remember where you stored it, and his birthday's fast approaching, so you'll just have to buy a gift card.

Solution: Purge clutter and institute organizational systems for the things you do keep. You'll find your belongings easily when they're not buried under a heap of clutter, and if you always keep things in designated spaces, you'll know right where they are when you need them. Devote 10 minutes every night to putting things back where they belong.

2. Shopping Gone Wild

Shopping trips are normally a guessing game for you because you keep forgetting to mark down items when you run out of them, or you're so rushed you never have time to put together a shopping list.

Instead, you grab things willy-nilly, buying tons of stuff you don't need because you're not sure if you're out of it -- while simultaneously managing to miss several key things (like toilet paper) that you desperately require.

Solution: Write everything down. When you're low on a household item (don't wait till you're out completely), put it down on your shopping list. When you're about to head to the store, inventory what you'll need for the upcoming week (or weeks) and add it to the list. Never shop without a plan.

It may take a few extra minutes, but it will be worth it when you don't have to rush out at 2 a.m. for that unfortunately forgotten TP.

3. Late Fees

You're not paying late fees because you don't have enough money. You're paying late fees because you just never get around to mailing the checks.

You don't know where half your bills wound up, anyway, and it seems impossible to track all those different due dates. Sure, you had the money in your account. You could have paid on time. But who can keep track of everything?

Solution: Set it and forget it. Set up automated payments directly from your checking account so you'll never miss a deadline again. No need to track which accounts you need to log onto when, or running to the post office hoping your check will go out in time. Your bills we be paid by due date every month, and you won't need to worry about it.

June 20 2014


5 Major Differences Between Cheap and Frugal

money going down the drain

In response to my recent post about splitting expenses with friends, one commenter wrote that there is a fine line between cheap and frugal. I happen to agree.

For example, when dining in a group, I recommend that each individual calculate tax and tip based on what they ordered, but I would never dream of leaving less than a 18 percent tip on my tab, unless service was abysmal. I skip the drink order and stick to an appetizer to save money myself, but saving money at the expense of the wait staff or my other friends by failing to account for taxes or "forgetting" to leave a tip would just be cheap. Here are five more key differences between cheap and frugal:

1. Cheap and frugal people both love to save money, but frugal people won't do so at the expense of others. My boyfriend and I were strolling around Best Buy (BBY) yesterday when he found a used version of a game he had been wanting for his PlayStation. While walking to checkout, he found that the same game could be purchased online, brand new, and for $4 less. We put the game back on the shelf and placed an online order. The savings weren't huge, but the savings, combined with the fact that it was a totally new product, and that he had Amazon (AMZN) credit waiting to be used, made the online option the clear choice, even if it meant waiting an extra day or two to play the game.

2. Frugality is about assessing the bigger picture and having the patience to cash in on the simple savings strategies. As an avid runner, I'm not willing to buy second-hand, worn-out running shoes. I buy a new pair of sneakers at least once a year because I value the health of my feet and my joints and I'm not willing to sacrifice that to save a hundred bucks a year. I will, however, gladly buy the children's version of the same shoe or wait until last season's model goes on sale to get the cheaper price.

I adopt a similar philosophy with the rest of my workout clothes. After buying cheap yoga pants from Express (EXPR) or Gap (GPS) every year and watching them fall apart after a few uses and washes, I made the switch to more expensive, but quality workout wear. Sure, I try to cash in on a sale or even try to find those items cheaper on eBay (EBAY), but I'm happy to spend more money to ensure better product quality with a longer shelf life. In the end, it's abetter value.

3. Cheapness uses price as a bottom line; frugality uses value as a bottom line. TLC's reality TV show "Extreme Cheapskates" is possibly one of the best examples of cheap versus frugal I've ever seen. In one episode, a man spends several hours searching for change around his home and around town. By the end of his search, he's come up with over $7, which is admittedly impressive, but begs the question, "Is your time really worth less than $7 an hour?"

June 18 2014


5 Ways to Maximize Your Rigged 401(k) Plan

Unfortunately, the primary purpose of your 401(k) plan seems to be to enrich just about everyone but you.

For starters, most 401(k) plans are bundled and lumped together with administrative fees and expenses charged by the funds in the plan.

The 401(k) vendor (mutual fund firms, brokerage houses or insurance companies) controls the investment options available in the plan. In most plans, actively managed funds (where the fund manager attempts to beat a designated benchmark) dominate the available options. Because these funds charge significantly higher management fees (called "expense ratios") than lower-cost index funds, the expected returns of active funds are lower than comparable index funds.

Mutual fund companies often pay a kickback (euphemistically called "revenue sharing") to be included as an investment option. Most index funds, exchange-traded funds and passively managed funds don't pay revenue sharing, so including them would require the company to kick in some cash to cover the overhead. That is unlikely to occur.

The primary beneficiaries of this cozy system are the mutual fund companies charging high fees for their actively managed funds. Participants are often confronted with a dizzying array of actively managed mutual funds, with few or no index fund options.

It would be fairly easy to fix this flawed system. In fact, the federal government has already shown us the way. The Thrift Savings Plan is a defined contribution plan administered by the Federal Retirement Thrift Investment Board, an independent government agency. The board is required to manage the plan "prudently and solely in the interest of the participants and their beneficiaries."

What's so great about this plan? All of the investment options in the plan are extremely low-cost index funds. The plan has no actively managed funds and uses the leverage of its huge size to negotiate extremely low fees. Net administrative expenses in 2013 for five out of six Thrift Savings Plan funds were less than 0.03 percent.

Your 401(k) plan should emulate the features of the Thrift Savings Plan. It should offer portfolios of index funds, ETFs or passively managed funds at various risk levels. It shouldn't have any actively managed funds as investment options. It should negotiate the lowest fees it can, based upon the size of the plan.

Unfortunately, this is not going to happen. You are likely going to be left with trying to make the best of a bad 401(k). Here are some suggestions to do so:

1. Look for index funds. Although most plans are dominated by poor investment choices, many of them will toss in a few index funds for optics. If you can find a domestic stock index fund, an international stock index fund and a bond market index fund, you will be able to put together a portfolio with a suitable asset allocation (the division of your funds between stocks and bonds).

2. Focus on fees. If you are stuck with choosing from investment options consisting only of actively managed funds, pick the ones in each asset class with the lowest expense ratio. Avoid all funds that hit you with a sales charge.

3. Avoid company stock. Some companies encourage the purchase of company stock in 401(k) plans. They may even make matching contributions in company stock. You should avoid purchasing company stock in your 401(k) plan. You are already "invested" because you depend on your company for your paycheck. It would be a devastating blow if your company went out of business and you lost your job. Don't compound that risk by adding company stock to your 401(k) plan.

4. Be wary of financial advice. The same fund families that manage high-expense-ratio, actively managed funds in your plan often offer "financial advice" to plan participants. You should be wary of this advice. It is rife with conflicts. The fund family increases profits by steering you into its more expensive funds (including its proprietary funds) and away from low-cost index funds. It is in your best interest to focus on fees and select low-cost index funds if they are available.

June 16 2014


Did Your Home Go on the Market Before You Were Ready?

Your home is listed for sale but you aren't getting showings, let alone offers. It's been six weeks and even though you've listed your home with an agent and put the sign on the front lawn, you aren't seeing any action on your home. Meanwhile, all you hear is that the real estate market is back. It's now a seller's market and homes are selling quickly with multiple offers. So why isn't your home feeling the love?

To better understand this, it helps to take a step back and look at how you came to the decision to list your home for sale in the first place. In good markets, when a home is priced right and shows well, it should see positive action within four weeks. If not, something's wrong.

A serious, motivated seller doesn't simply list their home on a whim. It's something that happens over the course of time. A life change generally dictates a home sale and, although there are times when life changes happen abruptly, generally you know about them in advance and have time to plan. Deciding to sell your home, whether you've been there two years or 22 years, is a decision not to be taken lightly.

What role did you play?: In these situations, it's easy to blame the real estate agent for not doing enough to market and sell your home. Of course, there are bad agents out there as well as good ones.

But what role might you have played? Were you truly ready to sell? Ask yourself:

  • Did you interview multiple agents prior to signing a listing agreement?
  • Did your agent (or other agents you interviewed) suggest changes or modifications to the home to show it in its best possible light?
  • Did you listen to those suggestions or ignore them?
  • Was the ultimate list price you chose in line with what the agent suggested?
  • Did all the agents you interviewed come in with similar prices?

If you just spoke to one agent, dictated the price and didn't do any work to get the home ready for sale, you're probably not a 'serious' seller. That's OK; it happens to a lot of people. But in the next generation of real estate, going on the market when you're not truly ready to sell and you're not putting your best foot forward will result in a lower selling price on your home.

If you go on the market overpriced, with poor listing photos, cluttered rooms, outlandish paint on the walls, and toys sprawled all over the place, you're not ready to sell. As a result, your home will sit on the market and the days on market, known as DOM, will start ticking for all the buyers in town (and their agents) to see. Everyone will know your home's history. The chances are you'll receive only low offers. And no buyer will take you seriously.

June 12 2014


Modern Motherhood: The Truth About Being a Working Mom


For decades, women who choose to work while raising a family have struggled with work-life balance. Many working moms pursue the ultimate goal of "having it all" — a fulfilling home life, a rewarding professional career and the energy to keep up with the demands of both while still finding time for themselves.

But is this really an attainable goal? According to a recent survey by author and career strategist Megan Dalla-Camina, most women don't buy into the myth.

"While women have made great progress on the career front, 70 percent of them think it's just not possible to be successful at work and home," said Dalla-Camina, who surveyed 1,000 female professionals for the 2014 U.S. release of her book,"Getting Real About Having It All" (Hay House, 2012). "Add to this the fact that the majority of women surveyed are really struggling with their well-being, and we have a scary picture of the reality of being a woman today trying to make it all work."

Dalla-Camina's study revealed that 40 percent of respondents with children feel that they've been "hanging on by a thread" over the last year, and 64 percent don't believe they have everything they want in life. [The Best Jobs for Moms]

Despite this struggle, most working moms willingly choose to balance a career and a family. A separate survey by small businesscommunity Manta found that nearly three-quarters of "mompreneurs" would still want to work if money weren't an issue.

"Many of the mothers we spoke to found that running their own business provides a much-needed sense of balance between their identities as a mom and as an adult professional," said John Swanciger, CEO of Manta. "While being a mother is their number-one priority, they get a tremendous sense of satisfaction from building something special and fulfilling in both in their personal and professional lives."

And these mothers really do want to build it themselves: Of the nearly 900 female small business owners Manta surveyed, 66 percent have no babysitters, nannies or other hired help to assist with childcare on a daily basis. The vast majority (91 percent) reported mastering the art of multi-tasking and organization as a result of being working moms.

Women clearly won't give up on the dream of work-life balance, but what can they do to improve the state of their personal and professional lives right now? Here are four steps working mothers can take to define and achieve their own success.

Sort out your priorities

The first step on the road to success as a working mom is defining your top priorities for yourself, your family and your job. Asking important questions about your different responsibilities can help you figure it out.

"Ask yourself: What are the balls that absolutely cannot be dropped?" Dalla-Camina told Business News Daily. "What are the work projects that you need to overachieve on, and what are the things that can be just good enough? What are key things that your family needs to keep the trains on the track? What do you personally need for your health, well-being and sanity to really thrive? Where can you draw on support to help out both at work and at home? Getting clear on these answers will help you really understand what needs to happen." 

Learn to delegate

Once you've prioritized your duties at home and at work, decide what you need to do yourself and what someone else can handle. Distributing some of your daily tasks to others, and trusting them to get this work done, will help you focus on what really matters.

"The number one thing that helps entrepreneurs with children survive is delegating [to] their employees and business partners," Swanciger said. "The best way to maintain work-life balance is to hire the best people you can find and then to let them do what you hired them to do."

Relying on your partner if you have one can be a tremendous help on the home front, Swanciger continued. Take some time every evening to talk with him or her about the important tasks that need to be taken care of the next day, come to an agreement about which of you will do them and stick to the plan. Other ways to restore balance to your home life, especially without any childcare assistance, include creating carpool schedules for the kids with other families in your area, or working non-traditional hours (if possible) to maximize time with your family.

Set boundaries

Saying "no" to projects and engagements that will cut into your priorities is an essential ability in the work-life juggling act. Setting boundaries both at home and in the office will help you remain present and focused on the task at hand, which is especially important during family time.

"When you are with your family and with your kids, really be with them," Dalla-Camina said. "Don't sit there [with them] while being on your phone. Show up, be happy that you are there, and be present and mindful with your personal relationships. It's not easy, but it is one of the most important things you can do to have a fulfilled life and a happy family."

June 10 2014


5 Tips For Better Conversion Rate Optimization

In the world of inbound marketing, conversion rates are a very important ingredient. Just like a great chef working to perfect his recipe at every step, a great inbound marketer has to optimize every single piece of the puzzle. This includes conversion rates. Many different types of conversion rates exist but we are optimizing them all for the same end goal, converting people into customers.

Your calls-to-action, landing pages, email campaigns, blogs, and even your website itself have conversion rates. Inbound marketers have the power to optimize these every entire step of the way. Below are 5 tips to help you obtain a higher conversion rate.

1. Enticing Calls-to-Action

Calls-to-action are a centrifugal part of the inbound marketing world. We use them all throughout our website, emails, blogs, and thank you pages. It’s safe to say they are a pretty big deal and we should do everything we can to optimize them as best we can. Testing, testing, testing! The copy, colors, images, size and borders should all be tested. When you create a CTA for an offer, never create just one. Create several different ones that have different copy, different color combinations, different images, different widths/lengths, and rounded versus edged borders to see which CTA performs the best. This will help you know what copy, colors, images, sizes, and border entices a viewer to click on that CTA rather than not.

2. Landing Pages that Land Customers

One important place that a call-to-action lands a visitor on is a landing page. Most of the time, this is where a call-to-action drives a viewer. Every part of a landing page influences the decision of the visitor to either fill out the form and receive the offer or hit that back button. Your headlines need to be compelling, your copy needs to show the benefits very clearly, and your copy needs to be very actionable. Remember this, you have 5-8 seconds to capture that reader’s attention, convey the benefits of your offer, and convince them to fill out that form before they lose interest.

Keeping all of your information above the fold is a good technique as well. You prevent your viewer from having to scroll and not making them do a lot of work to get a good offer is a great tactic. Testing is very important here as well, not just for the copy and appearance of the landing page but for form placement as well. People may like the form on the bottom of your page better than the right, you’ll never know until you test it.

3. Emails that Nurture

We have to give our contacts what they want and give it to them fast. Emails are already annoying to most people and even though they can be vital for communication, they are still a royal pain. Lots of emails never even get opened and out of the emails that do get opened, an even smaller percentage of them get clicks. A 2-4% click-through rate is a good email click-through rate. That seems bad but it’s true. That’s why first you need a short, one sentence killer that really hits home for the viewer. You have to get them to open it, and a captivating subject line is where that happens. Once they have entered the body of the email, you need to nurture them quickly. Provide a quick, easy path to what you are offering, alert them on the purpose of the email, and tell them exactly what they are receiving from this email. Short and sweet is the way to go here.

4. Blogs that Captivate

Great content will always capture customers. Don’t forget about your blogs. Your blogs are a great way to drive visitors to your site so they should also be a great way to convert these visitors into leads and customers. What are you blogging on? If it’s not the pain points of your target consumers, then you need a change. Blogs are a great opportunity to write detailed pieces on problems that your target customer experiences. Speaking directly to them and solving their problems will convince them to buy from you. Even the layout of your blog could improve conversion rates. You can employ call-to-actions along the sidebar of your blog to move them down the inbound funnel or in your blog at different sections to capture them once they read a vital piece of information.

Read more: 5 Tips For Better Conversion Rate Optimization

May 29 2014


S&P 500 sets another record closing high on growth bets

Traders work on the floor of the new york stock exchange may 29, 2014. reuters/brendan mcdermid

(Reuters) - The S&P 500 index climbed to its third record closing high in four sessions on Thursday as traders shrugged off data that showed the economy shrank in the first quarter and bet on improvement in the second quarter.

New claims for unemployment benefits fell more than expected last week, pointing to a strengthening labor market and giving investors a reason to buy U.S. stocks. Data from the Commerce Department showed that gross domestic product contracted for the first time in three years in the first quarter, although signs indicated it has rebounded.

"The headline figure was weaker than expected, but it was mainly due to slower inventory growth, which bodes well for future growth, future orders, new orders," said Jeffrey Saut, chief investment strategist at Raymond James Financial in St. Petersburg, Florida.

The S&P 500 .SPX gained 10.25 points or 0.54 percent, to 1,920.03 - a record close and a lifetime intraday high.

Saut said that unless a decline materialized this week, the S&P 500 is "probably not going to come back below (the) 1,890 – 1,900 (level), which is where the near-term support is."

Citi analysts said the U.S. economy could grow nearly 4 percent in the second quarter, while Goldman Sachs raised its estimate to 3.9 percent.

The Dow Jones industrial average .DJI rose 65.56 points or 0.39 percent, to 16,698.74. TheNasdaq Composite .IXIC added 22.87 points or 0.54 percent, to 4,247.95.

The U.S. 10-year Treasury note yield touched 2.40 percent, its lowest level since last June, on expectations of further policy easing by the European Central Bank next week. Low yields could keep pulling investors into dividend-paying stocks, with high-yielding utilities .SPLRCU widely outperforming the S&P 500 so far this year. [US/]

"If we continue to stay weak for whatever reason, then these bond proxies are going to keep doing great, the bond market will continue to defy skeptics, yields will continue to stay low, and the indexes will stay at their highs - or close," said Doug Foreman, chief investment officer of Kayne Anderson Rudnick Investment Management in Los Angeles, California.

Hillshire Brands (HSH.N) surged 17.7 percent to $52.76 after Tyson Foods (TSN.N) offered to top a bid from Pilgrim's Pride (PPC.O). Tyson shares rose 6.1 percent to $43.25. Pilgrim's Pride fell 1.1 percent to $25.09.

Read more: S&P 500 sets another record closing high on growth bets

May 27 2014


Who are Hunter Biden's Ukrainian bosses?

The appointment of Joe Biden's son to the board of Ukrainian gas firm Burisma has raised eyebrows the world over. The names of the company's actual owners are being protected like state secrets.

Who does Hunter Biden really work for? It's the question the media has been asking since Wednesday (14.05.2014), when it was revealed that the son of the US vice president joined the board of the Ukrainian gas company Burisma Holdings in April.

The former Polish President Aleksander Kwasniewski also sits on the company's board, but his photo only appeared on Burisma's website on Friday (16.05.2014), even though he joined the company in January. Then the president of Ukraine was still Viktor Yanukovych, with whom Kwasniewski had previously negotiated on behalf of the European Parliament to secure the release of imprisoned former Prime Minister Yulia Tymoshenko.

The remaining board members include two Americans, two Cypriots, and four young Ukrainians, almost all of whom spent stints in Russia during their careers. The bulk of the company's management was replaced in 2013, and Oleksandr Kharchenko, director of the Energy Industry Research Center in Kyiv, says this may indicate a change in ownership. "It simply wasn't reported," he told DW. He sees Burisma as a company with a lot of potential, as does Hennadi Kobal of the Kyiv Center of Oil and Gas "Newfolk": "They've secured good land for themselves."

USA barack obama joe biden und hunter biden

Hunter Biden (right) has now joined Burisma last month

British PR firm takes care of media

Anyone wanting to know more about the company needs time. Burisma's modest website says the firm was founded in 2002 and grew to become "one of Ukraine's largest independent gas producers." There's no mention of the owners.

London-based PR firm Bell Pottinger handles Burisma's media relations, though they failed to respond to a DW request about Burisma. One of Bell Pottinger's founders, Lord Timothy Bell, once advised former British Prime Minister Margaret Thatcher, as well as the first Russian President Boris Yeltsin. Prominent customers in recent years include Asma Assad, the wife of the Syrian President, and the government of Belarus.

Read more: Who are Hunter Biden's Ukrainian bosses?

May 21 2014


Homeowners Insurance: How to Know If You Need More Coverage

side of green house constructed ...
Most homeowners keep track of changes in the estimated value of their homes. If the estimate increases, does it mean you should increase the limits of your home insurance coverage to accommodate the hike? The quick answer -- maybe, maybe not. Why the hedge? It depends on why the value of your home has increased.

The good news? If what increased is the possible sale value, you're likely in good shape, insurance-wise. The amount of home insurance coverage you need doesn't change based on real estate prices.

How real estate prices work: Real estate prices focus on demand. The more demand there is for a house, the more a seller can ask to be paid. Demand depends on a number of factors and can

Location is important: It determines the types of threats a home can face.

 change over time.

An example: Location is one of the most important factors in real estate. If a home is in a trendy neighborhood, a great school district or near desirable shopping or entertainment venues, its market value could be greater than that of a house in another location. On the other hand, neighborhoods can fall off "popular" lists, school districts can be redrawn, and stores and theaters can close. That same house likely wouldn't sell for nearly as much.

Most recently, home values have increased in many parts of the country as the real estate market heated back up after the recession. As more buyers enter the market, sellers can demand higher prices.

How home insurance prices work: When you buy home insurance, you don't base your coverage limits on what you paid for the house. Instead, you buy enough dwelling coverage so that you can rebuild what's likely your largest investment in case it is destroyed by a covered event such as fire or wind.

Factors taken into account in arriving at this amount -- also called the replacement value of your house -- include the size of the house and local construction costs.

Insurance providers then consider the amount of risk presented by a particular home and policyholder. Again, location is important: It determines the types of threats a home can face. For example, it costs much more to insure a home in Tornado Alley than it would for a similar house in a region with less-volatile weather.

One thing that's not a consideration is the land that comes with the house. In most cases, events that could destroy a house leave the property under it relatively unscathed. You still own it.

So do I need more insurance coverage? It depends on which value of your home increased. If just the market value increased -- because more people are buying houses in your neighborhood, new amenities are built there or for some other reason -- then you don't need to boost your coverage.

May 06 2014


Facebook Pages now have built-in video analytics

Facebook Page owners can now see who is watching their videos – and for how long.

The Menlo Park, Calif.-based social media giant has announced a slew of upgrades and updates to the business end of the site in the past two weeks, including the fine tuning of Page Insight and Ads Reporting, for example.

Facebook announced the changes today in a blog post. The moves are a continuation of the company’s emphasis on ad innovation and keeping users and advertisers coming back for more.

A Facebook blog post described the new attributes for Page and Ads Reporting thus:

“These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”

An audience retention upgrade, for example, to the Page Insight function shows which particular parts of a video users favored, broken down into percentages. Facebook now shows you the points in videos that are being re-watched — or the point at which viewers lose interest and click to something else.

The upgrades are helpful. The metrics allow users on Page Insights to see, by percentage, the number of views throughout the video’s duration. Again, this allows users to see how well (or poorly) viewers are responding the video.

In addition, Ads Reporting now gives users demographic information on how well their video is doing by breaking down gender attributes, for example. So if you’re targeting 20 to 45 year old men in a shoe advertising campaign, for example, Facebook gives you the number of views by people in your ads demographic purview so you know if your target audience is responding.

Facebook is rolling out the upgrades in the next few weeks. The new video metrics attributes are available to those with paid Facebook Pages accounts, the company said.

Read more: Facebook Pages now have built-in video analytics

September 09 2013


Five Tips to Send Bulk Email Without Getting Blacklisted


Not everybody is out to SPAM you. If you have a small business or a non-profit, there are ways around SPAM filters to reach the people and clients who depend on you.

In the world of internet reality and social media networking, there are a lot of safeguards. There are so many ways of gaining unwanted access to other people's information that there are just as many, if not more, ways to combat it. Firewalls, junk mail filters, and history erasures all serve to help keep your computer safeguarded against attacks, fakes and frauds. This is great for regular people who'd like to steer clear of mass emails, but what about those who'd like to legitimately send bulk emailfor business purposes? Small non-profits operating on limited budgets can run into this problem regularly. If you count your business among these in this situation, all of these safeguards are in place to stop you from being able to successfully reach clients and colleagues, and can result in your email address being blacklisted. Thankfully, there are ways around these tools to avoid being listed as SPAM.

One way is to avoid using an ISP (internet search provider) email address. There are typically stringent limits to how many emails you can send in a day or at one time in place for most ISP generated emails. Switching to an SMTP server (Simple Mail Transfer Protocol) will drastically improve your chances of avoiding a blacklist. These are used for relaying emails to your clients, and accept a higher limit of emails to be sent at one time.

Another method is to simply keep your limit of mass emails low ,and send them out over the span of a few days. The thing that typically flags your system when you attempt tosend bulk emailis the amount of information that is traveling over a server at one time. If your information is not highly time sensitive, chopping up the amount of sends from one mass email sent to several smaller ones over a few days can save your messages from being flagged for the blacklist.

Third party mailing services are also another option, and there are several easily accessible and for download on the net with a quick search. These are specially designed for this purpose, following all the guidelines automatically to avoid restrictions. They also ensure that the recipient is provided with the option of opting in or opting out from your mailing list, which is the law in most instances. Some services provide templates for you to fill out, and offer statistical reporting on the emails being sent out.

You can also choose to host a forum or message board that people can check in on periodically. This avoids the need to send the information yourself. The client will know to check in regularly for updates if you also provide the incentives of your business. You can then keep the volume of emails to be sent out to all clients much lower, or completely eliminate the need to send bulk email altogether.

The most expensive option is to purchase and host your own servers within your office. This way there will be no bombarding of other servers with information, and you can cut out the problem altogether. However, as mentioned, this can be very costly. Major email and office software offers programs specific to setting up these needs.

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.